Edenrobe is a reputed name in fashion for men, women and kids. Recently the new premium unstitched lawn collection was introduced and launched at Edenrobe on 5th March, 2016. Bloggers and fashion enthusiasts were invited at the launch. The campaign #PraisingWomen is directed towards appreciating women who wear lawn.
According to the marketing team of Edenrobe, the idea behind Praising Women is actually about appreciating women who wear lawn. There is a great audience out there in the market who appreciates quality lawn of premium value. Wearing great lawn is in vogue and every woman loves to wear lawn that is of good quality. The launch of unstitched Edenrobe Lawn was also targeted towards the fact that irrespective of any class, every male should admire women who wear lawn.
The unstitched lawn from Edenrobe is inspired from different themes which ranges from Turkish arts, William Morris, Floral themes etc. The colors are as per the summer forecast. Apart from unstitched lawn, Edenrobe supports the idea of women wearing the traditional lawn dresses. Whether a woman is professional or only manages household chores, they should be given the liberty to wear stylish and chic lawn. With unstitched lawn collection by Edenrobe, it becomes easier for women to wear affordable and fine quality lawn.
Edenrobe came up with the hashtag “#TrulyYours” to give an impression to the customers that the brand is customers. The brand is striving to deliver only the best to its customers with right communication and message tone. This will also be the tagline for the entire campaign in days to come for Eid, Winter or New Year campaign etc.
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