PAS AWARDS 2016 Held In Karachi


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Karachi: April 30, 2016: PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and prestigious award programme of the marketing and advertising industry, awarded jubilant winners at a star-studded gala awards function held at the Expo Centre in Karachi on April 30, 2016.

Presented by Tarang in association with Nestle Fruita Vitals and Filmazia entertainment, this year, apart from the 12 regular categories, Pakistan Advertisers’ Society introduced 9 special categories and 3 special awards that honoured the most innovative marketing and advertising efforts of 2015. The PAS Lifetime Achievement Award was given to Tariq Ikram and the honourable Senetor Pervez Rashid, Minister of Information and Broadcasting presented this prestigious award.

Ahmed Butt - hosting the show (854x1280)The host for the award ceremony was Ahmed Ali Butt, Vasay Chaudhry and Rubia Chaudhry while the show featured entertaining performances by Sound of Kolachi, Ali Azmat, Sami Brothers and Kaif Ghaznaiv, Girl Band, Mind reader Mentalist and ended with an all-star National Anthem.  In strategic partnership with ESP Group M and Urdu 1 as the official broadcast partner, the show was directed by Yasra Rizvi. The Red carpet was hosted by Sadar Xin Khan and Hira Hussain, celebrity management was done by Moiz Kazmi and PR was done by Walnut.

Zhalay Sarhadi (854x1280)Apart from these star-studded performances the show also featured a glittering line up of award presenters both from the advertising and the entertainment industry like Shazia Syed, Sheryar Humayun, Sarmad Ali, Zhalay Sarhadhy, Mujahid Hamid, Taher A. Khan, Sarfaraz Rehman, Salman Butt, Khurram Koraishy, Abrar Hasan, Babur Sultan, George Skaff, Usman Dilawaiz, Asif Aziz,  Nadeem Hussain, Atiqa Odho, Suhai Ali, Gia Ali, Fozia Aman, Fia Kham, Manataha Tareen and Amma Illyas

The regular categories spanning across various segments received an overwhelming response this year from the agencies and brands across Pakistan in the running to win the PAS Awards 2016.

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Other partners of PAS Awards include Mobilink Jazz as the official communication partner, Pepsico, the Beverage lounge sponsor and Shell, Dunya TV, Jang Media Group, Telenor, Olpers, HBL, Arrows, GSK, APlus, Connect Ads, Bank Al Falah, and Advertyze Networks as category and co-sponsors of the event.

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PAS Awards 2016
WINNER’S LIST
S. NO. CATEGORY BRAND
1 Banking & Financial Services Al Habib Asan
2 Beverages – Cold Coca Cola
3 Food and Dairy Tarang
4 Confectionery and Snacks Kolson Snackers
5 Cosmetics and Personal Care (Men, Women and Children) Lifebuoy Soap
6 Culinary Engro Onaaj Chakki Ata
7 Hospitals, Healthcare and Hygiene Shaukat Khanum Memorial Cancer Hospital and Research Centre
8 Ice Creams and Desserts Omore Funsticks
9 Media Ten Sports
10 Telecommunication Hardware and Consumer Electronics Samsung Galaxy Grand Prime
11 Telecommunication Service Providers Mobilink
12 Textile, Fashion and Accessories Borjan
13 Best in Digital Garnier Skin Naturals
14 Easy Paisa
15 Passion for Pakistan HBL
16 Best in BTL 7up
17 Media Innovation Fair & Lovely
18 Best in TV Homage Inverter
19 Best in Print Lifebuoy Soap
20 Best in Outdoor 7UP
21 Mountain Dew
22 Seasons Special Shan Recipe Mixes
23 Best in PR Pepsi
25 Best Nationally originated Campaign Samsung Galaxy Grand Prime
26 Campaign of the year Samsung Galaxy Grand Prime
24 Top Brand 2015 Coca Cola

About PAS:

Pakistan Advertisers Society is a professional organization promoting information, communication and education for the percussion community. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP)

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