Karachi: April 30, 2016: PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and prestigious award programme of the marketing and advertising industry, awarded jubilant winners at a star-studded gala awards function held at the Expo Centre in Karachi on April 30, 2016.
Presented by Tarang in association with Nestle Fruita Vitals and Filmazia entertainment, this year, apart from the 12 regular categories, Pakistan Advertisers’ Society introduced 9 special categories and 3 special awards that honoured the most innovative marketing and advertising efforts of 2015. The PAS Lifetime Achievement Award was given to Tariq Ikram and the honourable Senetor Pervez Rashid, Minister of Information and Broadcasting presented this prestigious award.
The host for the award ceremony was Ahmed Ali Butt, Vasay Chaudhry and Rubia Chaudhry while the show featured entertaining performances by Sound of Kolachi, Ali Azmat, Sami Brothers and Kaif Ghaznaiv, Girl Band, Mind reader Mentalist and ended with an all-star National Anthem. In strategic partnership with ESP Group M and Urdu 1 as the official broadcast partner, the show was directed by Yasra Rizvi. The Red carpet was hosted by Sadar Xin Khan and Hira Hussain, celebrity management was done by Moiz Kazmi and PR was done by Walnut.
Apart from these star-studded performances the show also featured a glittering line up of award presenters both from the advertising and the entertainment industry like Shazia Syed, Sheryar Humayun, Sarmad Ali, Zhalay Sarhadhy, Mujahid Hamid, Taher A. Khan, Sarfaraz Rehman, Salman Butt, Khurram Koraishy, Abrar Hasan, Babur Sultan, George Skaff, Usman Dilawaiz, Asif Aziz, Nadeem Hussain, Atiqa Odho, Suhai Ali, Gia Ali, Fozia Aman, Fia Kham, Manataha Tareen and Amma Illyas
The regular categories spanning across various segments received an overwhelming response this year from the agencies and brands across Pakistan in the running to win the PAS Awards 2016.
Other partners of PAS Awards include Mobilink Jazz as the official communication partner, Pepsico, the Beverage lounge sponsor and Shell, Dunya TV, Jang Media Group, Telenor, Olpers, HBL, Arrows, GSK, APlus, Connect Ads, Bank Al Falah, and Advertyze Networks as category and co-sponsors of the event.
|PAS Awards 2016|
|1||Banking & Financial Services||Al Habib Asan|
|2||Beverages – Cold||Coca Cola|
|3||Food and Dairy||Tarang|
|4||Confectionery and Snacks||Kolson Snackers|
|5||Cosmetics and Personal Care (Men, Women and Children)||Lifebuoy Soap|
|6||Culinary||Engro Onaaj Chakki Ata|
|7||Hospitals, Healthcare and Hygiene||Shaukat Khanum Memorial Cancer Hospital and Research Centre|
|8||Ice Creams and Desserts||Omore Funsticks|
|10||Telecommunication Hardware and Consumer Electronics||Samsung Galaxy Grand Prime|
|11||Telecommunication Service Providers||Mobilink|
|12||Textile, Fashion and Accessories||Borjan|
|13||Best in Digital||Garnier Skin Naturals|
|15||Passion for Pakistan||HBL|
|16||Best in BTL||7up|
|17||Media Innovation||Fair & Lovely|
|18||Best in TV||Homage Inverter|
|19||Best in Print||Lifebuoy Soap|
|20||Best in Outdoor||7UP|
|22||Seasons Special||Shan Recipe Mixes|
|23||Best in PR||Pepsi|
|25||Best Nationally originated Campaign||Samsung Galaxy Grand Prime|
|26||Campaign of the year||Samsung Galaxy Grand Prime|
|24||Top Brand 2015||Coca Cola|
Pakistan Advertisers Society is a professional organization promoting information, communication and education for the percussion community. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP)