Advertising/Digital/Marketing/PR, Events & Happenings

#HamariPehchan: Independence Day Celebrations at Dolmen Malls


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Dolmen Mall, Pakistan’s first international standard mall, is famous for being at the forefront of every major national celebration. With every event, they have continued to raise the bar when it comes to family entertainment and shopping in Karachi.

As our Independence Day approaches, we see the city changing itself to represent the colors of Pakistan, and its fair to say that Dolmen did not stay behind in giving its visitors a flavor of patriotism. This year, their theme, ‘Dolmen loves Pakistan’, was weaved around the concept of #HamariPehchan aimed at giving people a chance to celebrate Pakistan’s identity. Spanning across all three malls, namely Dolmen Mall Clifton, Dolman Mall Tariq Road and Dolmen Mall Hyderi, the event kicked off on 12th of August 2016.

IMG_5984Living in a time where there is so much uncertainty and negativity surrounding our identity as a nation, we wanted to celebrate the achievements and entertainment aspects of Pakistan which we are known for. These things are relatable to the older as well as the younger generation of this country and they need to be celebrated. This is what makes us proud as Pakistanis,” – Anum Nadeem, Marketing Head of the Dolmen Group

A weekend worth of activities were executed in all its patriotic glamour and glory. For this, the mall was draped in shades of greens and whites. The walkways saw magnificent replicas of the country’s monuments.

From live murals of national heroes to specially dressed guards standing and saluting the customers, the entire mall gave off 14th August vibes. The main atrium was designed to take the mall-goers on a photographic journey through Pakistan and its rich culture. Adding to the desi feel, a dhaaba was set up by Chai Wala offering fresh parathas and chai for all those craving for a cup of tea, Pakistan’s undisputed favourite drink. Folk music and a special Azadi Bazaar selling flags, badges, and other patriotic merchandise set the right mood to the three-day event.

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To mark the eve of Independence Day, a grandiose performance by Sounds of Kolachi dazzled the audience. The soulful music melted into the beautiful notes of our National Anthem at precisely 12 AM, amidst a shower of confetti while the guards raised the flag and saluted. The moment was breathtakingly beautiful.

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On the same night, visitors at Dolmen Mall Tariq Road were enthralled to find Noori performing live and did not shy away from fully enjoying patriotic beats.

On the digital front, an instagram competition was hosted, allowing amateur photographers to showcase their talent. Top three photographs were selected and awarded with prizes. More prizes awaited all those who visited Dolmen wearing green. Shoppers and visitors were, thus, pleasantly surprised at various occasions.

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As another successful event comes to an end, Dolmen stands tall and proud; the management determined to keep providing more quality events and celebrations to its visitors. Let’s wait to see what they have in store for the next event!

Highlights from #HamariPehchan:

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