Advertising/Digital/Marketing/PR, Events & Happenings, New launches, New Releases

Of Potterheads, Book Launch & Magical Times At Dolmen Mall


From the tip of his wand burst the silver doe: she landed on the office floor, bounded once across the office and soared out of the window. Dumbledore watched her fly away, and as her silvery glow faded he turned back to Snape, and his eyes were full of tears.

After all this time?

Always,’ said Snape.

I grew up with Harry Potter books. The first three books are very dear to me as my father bought me those. The relation, the connection I have with the entire series is something I cannot sum up into limited words. But a true potterhead can understand my sentiments.

When I heard about Harry Potter and The Cursed Child, like any other potterhead, I was super intrigued to know whatever I could. I searched on and on and on about it; read several articles about it. I found out it was a stage play. But when I found out that it will soon be released in the form of a book, I was head over the heels desperate to get my hands on it. I just couldn’t wait for the pre-orders to start to place my order.

Thanks to Pakistan’s first international standard mall, Dolmen mall, which is also renowned for always staying a step ahead of its competitors.  Dolmen hosted the city’s biggest Back to School Festival as it was the end of summer 2016 and kids were to start a new session at school. Held from 29th to 31st July 2016 across all three Dolmen Malls, the festival aimed at school going kids and families; giving them a chance to celebrate and be excited about the beginning of another scholastic year.

“We’re holding this event for the first time and are expecting families to shop, eat and have fun. We’ve brought together some great shopping options for our customers.”  Anum Nadeem – Marketing Head at Dolmen

At Dolmen Mall Clifton, the Back to School edition of the Dolmen Bazaar saw leading retailers like Hub, Leisure Club, Kidz Dunya & Sindbad as well as budding entrepreneurial ventures like Magic Hands and Paperworks showcase their Back to school range. From school bags, notebooks and stationery to a delightful display of balloon art, the little ones thoroughly enjoyed themselves in this maze of amazement. Parents, on the other hand, rejoiced the rare opportunity for their kids to have fun in a safe and family-friendly environment.

2 4 5

Adding some magic to the cauldron of excitement, Dolmen Mall conjured up the launch of Harry Potter and the Cursed Child in collaboration with Liberty Books on the third day of Back to School Festival. The launch of the 8th Harry Potter book was held on Harry Potter’s birthday, 31st July.  The response was staggering; the event saw a union of three generations of Potterheads. From five year old HP fanatics flaunting painted scars on their foreheads, to tweens donned in wizard’s robes – even grownups didn’t shy away from swishing their wands and crying out ‘Wingardium Leviosa”.  Fans lined up at 9:30 AM to receive their copy of the awaited book on this unique occasion where Harry Potter fandom was so majestically celebrated in Pakistan. Thematic décor, wands, hats, trivia games, giveaway for the best dressed fans and countless photo opportunities with a truly magical ambience and music, the event was a memorable one.

3 IMG_0485 IMG_0496

Dolmen Mall capitalized on the organic pull of Harry Potter fandom and took Back to School Festival to a whole new level. The event exceeded expectation on all fronts, and provided visitors with three days of festivity in a completely family-friendly environment. Dolmen aims to continue surprising its visitors with more such events in the future.

IMG_0494IMG_0522IMG_0524IMG_0525

Bloggers and Key Opinion Leaders were hosted by Dolmen Mall and given out special Harry Potter themed giveaways. They shared the impact the book has had on their lives and also relived their back to school memories. They were provided refreshments in the form of crispy and grilled chicken from Golden Chick and delicious cupcakes and coffee from Lals. Everyone left the vicinity of the mall happy and content, with their copy of their favorite book with them.

IMG_0814

Advertisements

What are your thoughts about this post? Feel free to share them

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s