Advertising/Digital/Marketing/PR, Events & Happenings

Ufone Celebrates The Unsung Heroes of Pakistan

At the start of September, Ufone arranged a bloggers’ meet to create awareness about the individuals who are the real heroes of our society. These unsung heroes are constantly and actively strive to reshape the society through their utmost efforts for humanity.

Ufone’s primary message has always been, ‘It’s all about U’, taking it forward, the telecom company extended it support to consumers and people around, making them the core focus so serve them right.

Ufone not just recognized but highlighted people who are true role models and epitome of the very message ‘It is all about U’. These are the people who regardless of what challenge or hardship or hurdle came in their way, did not stop but rose above and beyond to make them big in life. There are the true role models who true deserve all the appreciation there is. These are the people who not just this generation but the upcoming ones will look up to as an inspiration as their achievements sends out a clear message that you can reach your dreams and goals only if you keep on giving the best of your own capacity.

Four of these compassionate individuals were invited to share their inspirational stories and discuss about their endeavours in order to instill a higher sense of benevolence in people around. These included Muhammad Mohsin Ali, Shamim Akhtar, Saqib Ali Kazmi, and Sabia Abbat. Heroes in their respective areas, Ufone scouted them and picked them up to portray them as models of excellence to the society, so as to trigger the self-belief and inspiration needed to excel in life. Through TVCs and a comprehensive 360 degree campaign, the company has highlighted the life stories of these individuals, their struggles and their unparalleled achievements to inspire the nation and instill in them the belief that nothing is beyond their reach, provided they have the determination to make their dream come true.

DSC_0694 (NXPowerLite)Shamim Akhtar (who truly inspired me the most) is one of these heroes. At the age of 53 is Pakistan’s first female driver; she is one such example who decided to go against all odds to make both ends meet for her family and adapted to a role skewed toward gender based obstacles. She gives credit of her success to the Islamabad Traffic Police Training course that paved the way for her to show her the possibilities of being able to drive heavy vehicles as she had gained an excellent road sense and courage to defy all stereotypes associated with driving vehicles. Her untiring efforts later helped her gain a public service vehicle license, making her the first Pakistani woman licensed to drive trailers, tractors and trucks. Not only this, she is also running a driving school in Pindi to teach females how to drive. She is also pursuing education and just cleared her matriculation examination with flying colors.

DSC_0709 (NXPowerLite)Similarly, Muhammad Mohsin, son of a bread maker and resident of Hafizabad scored 688 points in his B.A exams through his uncanny efforts; thereby topping the list in B.A/B.Sc exams held by the Punjab University and made waves nationwide. Not being able to manage his college dues, he still had his motivation geared towards his goal of completing his graduation and therefore appeared for exams as a private candidate. Mohsin continued his quest for education while assisting his father to support his family and ensured that financial obstacles do not become the reason for a break in his education.

DSC_0707 (NXPowerLite)Sabia Abbat, on the other hand, is a 25 year old cyclist hailing from the village of Haripur and has also been handpicked by Ufone to brace its campaign. Within two years of her enthusiastic endeavors for sports, she became the national champion in Lahore; prior to this, she had been representing her college in regional events. She is now a professional cyclist and holds a bachelor’s degree in physical education.

DSC_0744 (NXPowerLite)Another flourishing example is of Saqib Ali Kazmi, an inspiring young entrepreneur and social worker from Karachi. From education to health, Kazmi works in the development sector to help the underprivileged of the society however he can. He started a project called “Mera Karachi Meri Zimmedari”. The name being self-explanatory focused on the role of each individual towards the society instead of relying on the politicians or ruling elites to facilitate people. Taking a leap forward, he worked in a small school and later with the help of his friends identified two areas of development in Interior Sindh, that is, water and education. To resolve the water crisis in the area, Saqib and his friends installed 320 hand pumps in different areas of Interior Sindh, particularly Gharo and Thatta. Saqib and the team also manage an educational venture in a village in Gharo. They provide books, free education, uniform and linguistic training to children to allow them to grow and prosper as well as make a difference.

As part of Ufone’s brand philosophy, it also supported people and organisations not generally known to the public but who all have been doing extra ordinary work for the betterment of the society. These were small scale philanthropic initiatives started by individuals on a personal basis who later went an extra mile, thus impacting their surroundings magnanimously. These include Operation Eid Child, Deewar-e-Mehrbani, and Khaana Ghar. All 3 initiatives have been conceived and are conducted by individuals in their personal capacities. These are being highlighted by Ufone to inspire similar ventures and to invite participation in the on-going activities. Ufone showcased these initiatives through a large electronic media campaign to share the message of goodness with all Pakistanis.

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Parveen Saeed of Khana Ghar also graced the event with her presence and explained how she was encouraged to pursue her mission of feeding the underprivileged when she heard of a mother having killed her two children as she was unable to feed them. It broke my heart when she was telling this story. I vividly remember her words that, “Eik maa ki mamta , jo kisi kay agay haar nhn manti, bhook kay agay haar maan gai” 

Those words shook me from the inside because even though I am not a mother myself but I understand that love, the purity of it and the power of it. It inspired me to do an entire series on Mother hence those words were very touchy to me.

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The discussion by these unsung heroes was followed by an interactive session with the bloggers whose keen interest in their endeavors revealed many more unsung heroes in the making!

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